How to Integrate Customer Profile Data into your Contact Center Experiences

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Published Feb 20, 2025

Your customers expect a fast, frictionless, and personalized customer service experience. However, agents spend on average 2 minutes navigating mutliple applications to find important customer data leading to poor experiences and high costs. Amazon Connect Customer Profiles automatically brings together customer information from multiple applications into a unified customer profile, delivering the profile directly to the agent as soon as the support call or interaction begins. In this tech talk, learn how to ingest data from third party and homegrown CRMs, use machine learning to delete duplicate profiles, and discover how to use customer profiles to greatly improve your agent productivity.

Learning Objectives:
-Discover how Amazon Connect Customer profiles enable contact center agents to deliver faster, more personalized customer service
-Learn how to ingest data from homegrown CRMs and application using S3 as a source
-Explore how to remove duplicate customer records using ML

To learn more about the services featured in this talk, please visit: https://aws.amazon.com/connect/customer-profiles/ Subscribe to AWS Online Tech Talks On AWS:
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