Pure on the Road | VMware Explore Barcelona 2023 | Robert Derefeldt

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Published Aug 27, 2025

Advania has now been a Pure Storage partner for 2 years in the EMEA Nordics region (based in Sweden). Robert Derefeldt, who is a Datacenter Sales Specialists discusses his view about the growing partnering with Pure to develop our mutual customers. We also discuss Pure Evergreen//Flex that has helped a public customer in the region. Robert shares his view on the latest innovations and trends from VMware, including the Generative AI market. Finally Isabella Holmberg shares her Partner Account Manager perspective on this partnership.

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