Pure on the Road | VMware Explore 2022 Europe | Robert Derefeldt

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Published Aug 27, 2025

Advania is a new Pure Storage partner in the EMEA Nordics region (based in Sweden). Robert Derefeldt, who is a Datacenter Sales Specialists discusses his view about partnering with Pure to develop our mutual customers. We also discuss the importance of sustainability and Green IT in general, which is becoming top of mind for many companies. Robert also talks about his experience with Pure Evergreen and the Storage-as-a-Service subscription models.

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