Full Circle Digital Transformation: How Context Empowers - Ronni K. Gothard Christiansen

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joomla
Published
Joomla World Conference 2017 in Rome, Italy on the 17th November 2017


The way we do business is about to change. It will be more informed, more collaborative, and more growth-driven in order to achieve sustainable growth.

The way we do business is about to change. It will be more informed, more collaborative, and more growth-driven. In order to achieve sustainable growth, the entire organisation needs to be on the same track, it needs to be constantly flexible and agile or it will lose its competitive edge. The most valuable commodity for marketers and salespeople will continue to be data on their audience - how people interact with brands and products and how they WANT to interact with them.

People want what they want, but they don’t want to wait. Knowing what it is crucial to building loyalty and creating a growth-driven business plan. But data alone is not enough, you have to use it the right way, and it needs to be unified. The marketing division needs to be able to make decisions that are just as informed as the sales division despite not having direct contact with clients.

This is what context provides - being able to analyse user behaviour on the web down to the smallest reactions and learning why visitors make the choices they make. A democratisation of information puts everyone on the same level - a digital transformation is about using technology as a tool for collaboration, ultimately leading to better business decisions. It requires actionable insights to be able to form a singular strategy that leads to meaningful experiences for users and customers, creating lasting and repeatable value for the business.

The most effective results arrive from companies who are able to transform the entire way they do business, and then do it again once new trends emerge and consumer needs change. In the coming years, unifying your strategy and utilising the right technology will be a necessity if your business wants to survive and grow.
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