Browser to Buyer - How To Create More Sales Online

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Published Feb 26, 2025

This video is about how to create more sales online and to infuse your e-commerce site with story. A brand story is more than the about page. Understanding what makes your business and products special and why people want to buy from you will help you write compelling sales copy, create cohesive imagery and targeted SEO which combine into a powerfully persuasive site.

In this masterclass, Ruth Douglas is going to show you examples of really well-structured and written e-commerce websites that make people want to buy from them. The language you are using on your website, the images, colors, layouts and keywords - all of this plays a crucial role in your visitors' buying decision.

You will learn how to write compelling product descriptions that immediately make people want to buy. It's all about telling people they are in the right place, you have exactly what they need and that you have their problem covered in the best form possible.

About Ruth Douglas:
Ruth Douglas is a Marketing Coach and Director at Imp Ideas. She has a diverse marketing and sales background including the not-for-profit, leisure and adult industries. Ruth has a wealth of knowledge that she loves to share with other business owners to help them find their unique voice, tell their story and create more sales.

About Namecheap's Expert Summit 2020
https://www.namecheap.com/guru-guides/summit/edition/2020/