Creating a Brand that Lasts by Jen Miller

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Cultivating a strong brand identity in a competitive marketplace helps your business stand out from the rest. This differentiation also helps attract customers to your brand and allows you to sustain longer than your competitors. In this video, we discuss how to build a brand that lasts longer. We also discuss what brand equity is and its importance in increasing the life of your online brand.

Things explained in the video:
-What is brand equity?
-What does SERVE mean in creating a brand that lasts?
-What is personal branding?

Here are some reasons why you need to create brand equity:
Ever wondered, what is brand equity? It is the additional value that a popular brand name adds to a product offering. It is also a fierce driver of brand loyalty. Here are some reasons why creating brand equity is important.

1) Credibility and Trust: Establishing strong brand equity helps build credibility and trust with your target audience. It positions your business as reliable and trustworthy, making customers more likely to engage with your products or services.

2) Customer Loyalty: Enhanced trust and credibility can foster customer loyalty and advocacy. When customers have a positive experience with your brand, they are more likely to become repeat customers and recommend your business to others.

3) Leadership and Authority: Creating brand equity establishes you as a leader in your industry. Moreover, it increases your authority in your domain and becomes a go-to resource for your target audience.

4) Resilience and Adaptability: Creating brand equity increases your resilience and adaptability to market changes. It allows you to navigate challenges and trends while maintaining customer loyalty. A strong brand can successfully weather industry shifts and remain relevant.

5) Partnerships and Collaborations: An established online brand attracts partnerships and collaborations with other businesses or influencers. It opens up opportunities for joint marketing efforts, cross-promotions, and mutually beneficial relationships.

Timestamp

00:00:00 Introduction
00:00:59 What is brand equity
00:03:49 What does it mean to serve as a brand
00:04:27 State your purpose
00:05:33 Establish your voice
00:06:27 Reach out and connect
00:07:56 Verify your brand’s product
00:10:09 Evolve but stay consistent
00:13:37 How to focus on brand vs product
00:16:39 How to find the right community
00:19:32 Personal branding

Additional Resources and Tutorials

Please read our detailed blogs on how to build a brand-
https://www.bluehost.com/blog/seo-made-simple-get-found-online-and-grow-your-business-or-brand-faqs/
https://www.bluehost.com/blog/branding-5-ways-to-be-more-visible-online/

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