Unlock the full potential of personalization with machine learning

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Published Feb 20, 2025

Machine learning can help organizations deliver highly personalized user experiences at scale resulting in improvements in customer engagement, conversion, and revenue while creating meaningful differentiation in a digital world where brand loyalty is up for grabs. In this webinar, we illustrate the value of integrating real-time personalization into your existing websites, apps, and marketing communications using Amazon Personalize. We’ll also share how customers in Retail and Media & Entertainment have elevated key business metrics like user engagement, click-through-rates, and products purchased using personalization. Lastly, we will walk you through getting started with Amazon Personalize using code samples and a fun, interactive movie recommendation demo.

Learning Objectives:
* Objective 1: Learn how personalized recommendations improve business impact.
* Objective 2: See Amazon Personalize in action with an interactive recommendation demo.
* Objective 3: Get started with Amazon Personalize and learn how to build your own recommendations.

***To learn more about the services featured in this talk, please visit: https://aws.amazon.com/personalize/
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