Advanced Design Tips: Video Ideas for Your Small Business Website

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In this video, we'll share a few types of videos small businesses can use on their websites, and what you might include in each type. We'll also share some easy, low-tech ways to make a video.

Ready to add video to your site but not sure what to share? We're gonna give you a few tips on video content to create and share on your small business site.
To start, what do you sell or do? What kind of products or services does your business offer?
Now don't go crazy thinking about it. Just think of the most popular or interesting thing and then make a video that tells the story of it.
For example, maybe if you're a restaurant with an epic cannoli recipe brought over from Sicily by Grandma Sophia, guarded for decades, and passed down through generations.
If you're running a business you probably got some useful or specialized knowledge that your customers don't have.
So doing an educational or explainer video is another option for small businesses. And this could be a video on anything. From demonstrating how to do something to sharing helpful tips and tricks. Like, a realtor might share the dos or don'ts of staging a house.
So what about your customers? Do you have regulars that are constantly raving about you?
When consumers go to make purchasing decisions they often consult the reviews of other consumers.
Customer testimonials make for powerful videos. Not only do you get great free advertising from a trusted source, you get to show off your super fans in the spotlight and tell them how much you appreciate their business.
Last but not least, there's you. Though you might not think so some of our most compelling videos come straight from our customers, small businesses just like yours.
Sharing the story of how you got started or what inspires you to keep going is a phenomenal way to connect with customers and build brand trust.
Making video doesn't require Scorsese level skill. Most computers come with simple video editing software but if yours doesn't there's a wide range of tools out there for every skill level and every budget.
With a video editing tool you can easily string together still images, yours or stock, add a couple video clips and then overlay some text to tell a story.
That's right, if you don't wanna be on camera or even hear your own voice you don't have to.
Hopefully these video ideas for small business websites inspired your inner filmmaker.


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