Florie van Hummel: Failing forward – lessons learned in change management

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Published Feb 22, 2025

Picture this: you’re leading a team, and change is barreling toward you like a freight train. You might be tempted to run for the hills, but hold onto your hats because change isn’t just an inevitable part of business; it’s an exhilarating opportunity for growth. In this electrifying talk, we’re going to unpack the game-changing Lippitt-Knoster Model. It’s like the GPS for your change journey, helping you dodge roadblocks and cruise through transformations with finesse.

I’m not just your guide on this adventure; I’m the Head of Marketing steering my own merry ship through a sea of changes. From the spectacular successes to the hilarious hiccups, I’ve learned that change isn’t just a journey—it’s a joyride. We’ll dive into real-world examples that’ll have you laughing, learning, and ready to tackle your next change management challenge head-on.

Key Takeaways:

Strap in with the Lippitt-Knoster Model: Your trusty toolkit for mastering change.

Decode the secrets behind change fiascos and triumphs alike.

Collect ninja-level strategies to sail through resistance and ride the winds of change.

Walk away with a treasure trove: a take-home framework to fuel your change escapades.
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