THG Ingenuity Powers the Future of Brand Commerce with the Pure Storage Platform

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THG Ingenuity, a global leader in ecommerce solutions, partnered with Pure Storage to overcome critical infrastructure challenges and drive innovation. By adopting Pure’s cutting-edge storage solutions, THG achieved uninterrupted operations and reduced data center power needs by 80%. The scalable and secure platform supports over 400 websites, enabling real-time AI, reduced fraud risks and seamless maintenance. This collaboration underpins THG’s vision of sustainable growth and digital transformation, while delivering superior customer experiences worldwide.

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Pure Storage
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