James Baldacchino: Pricing WordPress Products

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wordpress
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Pricing strategy is one of the most under-rated marketing tools! It’s the most direct path to improving your revenues, and getting it right makes the whole difference between a successful WordPress business and one which cannot deliver sustainable income in the long term. Beyond that, it’s also a great positioning tool: arguably more impactful than great branding!

In this talk, I’ll go into all the ways to look at pricing, based on best practices specific to WordPress businesses, including:

How to tier your product

Should you do lifetime pricing?

How do you set your pricing levels?

How often should you test/change your pricing?

What about your competitors’ pricing?

Pricing as a positioning tool

Special Offers, Sales and Black Friday

Pricing and RenewalsPresentation Slides »
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View this video and others on WordPress.TV: https://wordpress.tv/2022/12/18/james-baldacchino-pricing-wordpress-products/
Category
WordPress
Tags
2022, Business, Italy (Italia)
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