Webinar: From Set-up to Sale; Getting your first e-commerce site online

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It is crucial to ensure that your online store is set up correctly. A poorly set up e-commerce platform can impact business and customer loyalty.

Our webinar will help you in setting up an online store properly, especially if it is your first e-commerce site.

Things explained in the video:
-Setting up your online store
-Factoring your company name and your e-commerce online store name
-Setting up your e-commerce platform logistics
-Marketing your business online

Why is it necessary to properly set up an online store?

If your online store is not set up properly, it can have several negative implications for your e-commerce business.

1) Poor user experience: A poorly set up e-commerce platform can result in complicated navigation, slow loading times, broken links, or a confusing checkout process can discourage visitors from making purchases on your e-commerce online store.

2) Low conversion rates: An online store that is not properly set up can lead to low conversion rates, where visitors fail to convert into customers. Unclear product descriptions, a lack of compelling visuals, or a complicated checkout process can deter potential buyers from completing their transactions.

3) Negative reputation: If customers have a bad experience on your e-commerce website, they may leave negative reviews or share dissatisfaction on social media. This can harm your brand image and make it challenging to attract new customers, especially if it's your first e-commerce site.

4) Lost sales opportunities: If your online store is not properly optimized for search engines, potential customers may struggle to find your website. This can result in lost sales opportunities as your e-commerce site may not appear in relevant search results. So, no matter how much you market your business online, a good e-commerce platform will define the final output.

5) Security vulnerabilities: A poorly set up online store may be more susceptible to security breaches, such as data leaks or unauthorized access to customer information. This can erode customer trust and lead to legal consequences.

Timestamp
00:00:00 Introduction
00:02:28 What we'll be covering
00:03:17 Chapter 1: Select what you'll sell
00:10:31 Chapter 2: Establish your company
00:11:49 Chapter 3: Set up e-commerce platform
00:19:34 Chapter 5: Connect to Logistics
00:24:56 Chapter 6: Introduce discounts and promotions
00:31:02 Chapter 7: Market your business
00:41:12 Questions & Answers

Additional Resources and Tutorials
Know more about creating an e-commerce platform for your business. Click our blog link below.

https://www.bluehost.com/blog/your-retail-store-needs-e-commerce-site/
https://www.bluehost.com/blog/how-to-build-your-ecommerce-website-on-wordpress/

About us

At Bluehost, we empower people to fully harness the web. We are committed to supporting small businesses, whether you are just starting or a professional.

Recommended by the world's largest content management system, WordPress, we turn ideas into businesses with an intuitive dashboard and tools that make it easy for users to build, grow and scale their online presence!

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#onlinestore #ecommerceplatform #ecommerceonlinestore #marketingyourbusinessonline #bluehost
Category
Bluehost
Tags
online store, ecommerce platform, ecommerce online store
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